Is This You? Six Ways Executive Function Shows Up in Your Day

A plain-language check-in for adults who know what to do and can’t always get it done, and why that isn’t a character flaw.

Quick Answer

Executive function is your brain’s management system: the skills that help you start, plan, focus, remember and adjust. Ask which of six areas is tripping you up: Activation, Focus, Effort, Emotion, Memory or Action (AFEEMA). Noticing a pattern isn’t a diagnosis, and doesn’t automatically mean ADHD.

What is executive function, in one picture?

Picture a conductor. Skilled musicians still need someone to pick the piece, start everyone together and keep time. Psychiatrist Thomas Brown uses this image: every player can be excellent, but coordinating them is a separate job (Brown, 2005). ADDCA turned his six clusters into the acronym AFEEMA (ADDCA, 2023).

What are the six areas?

AreaIn plain wordsSounds like
ActivationGetting organized and getting started“I know what to do, but I can’t begin.”
FocusChoosing, keeping and shifting attention “My attention keeps getting pulled away.”
EffortKeeping energy steady for the task “I go all in, then run on empty.”
Emotion Emotion Handling frustration or worry so you can think“When I’m stressed, I can’t think straight.”
MemoryHolding information and finding it again “I walked in and forgot why.”
Action Watching what you do and adjusting“I meant to follow through, but nothing reminded me.”

Is “Is this you?” a diagnosis?

No. Recognizing yourself here helps you put words to your experience, but it can’t tell you whether you have ADHD or any other condition. Everyone has executive function and stretch areas. If these patterns get in the way of daily life, a clinician can help you look closer.

Why does it change from place to place?

Stress, lack of sleep, loneliness and lack of exercise each impair executive functions, and they can be improved with practice (Diamond, 2013). Our reading: you might conduct beautifully on a project you love and struggle with a routine task, and that is information, not a flaw.

What can I try today?

  1. Pause. Take one breath before you say yes, switch tasks or dive in (Barkley, 2012).

  2. Picture the finished result. Ask what you want to see at the end, and what the limits are.

  3. Add a prompt. A calendar alert, a note or a list by the door can do what willpower can’t.

  4. Look for what works. When did things flow, and what was different?

Want supports that fit your real days?

Book a free discovery call to turn this into a real plan through ADHD and executive function coaching. We’ll look at how executive function shows up in your days and build routines that stick.

ADHD coach in training, enrolled in the ADD Coach Academy's ICF-accredited coach training program and approved to work with clients under its practicum. Coaching is not therapy or medical treatment.

Sources: Center on the Developing Child at Harvard University (n.d.), InBrief: Executive function; Diamond (2013), Annual Review of Psychology; Miyake et al. (2000), Cognitive Psychology; Willcutt et al. (2005), Biological Psychiatry. Full references are in the free eBook. This post is for education only and is not a substitute for diagnosis or treatment.

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Ayesha Emad

I’m an ADHD and Executive Function Coach who helps adults, college students, and corporate professionals build the focus, organization, and time-management skills they need to thrive. My path here began in education and continued through years in corporate leadership, much of it in tech, where I managed projects and mentored others through fast-paced work.

This work is personal for me. I’ve lived with ADHD myself, and I’ve supported family members living with it, so I know firsthand how it can quietly shape the way a capable person works and feels. My approach is strengths-based and neurodiversity-affirming, grounded in research on ADHD and executive function.

I’m completing my certification through ADDCA, which is accredited by the International Coach Federation and the Professional Association of ADHD Coaches. I offer three-part seminars, in person or virtual, with the option to continue into 1:1 coaching for ongoing, personalized support.